Older man in an armchair holding a pendant alarm beside a yellow VAT 0% shopping bag

Can You Get 0% VAT on Personal Alarms in the UK?

In brief: Save 20% on your personal alarm. Check whether you qualify for 0% VAT under HMRC rules, who is eligible, and how the discount applies at checkout.

Can You Get 0% VAT on Personal Alarms in the UK?

Most people in the UK are paying too much for personal alarms. Not because the price is wrong, but because they do not realise they may legally qualify for 0% VAT.

This means you could save 20% instantly on SOS alarms and telecare systems. This is a government-backed scheme from HMRC for people who are chronically sick or disabled.

What Is VAT Exemption on Personal Alarms?

VAT exemption means you pay 0% instead of 20%, with the saving applied directly at checkout. You can read the official HMRC guidance here.

How Much Can You Actually Save?

Without VAT Exemption With VAT Exemption
Monthly price: £31.19 (inc. VAT) Monthly price: £25.99 (0% VAT)
Annual total: £374.28 Annual total: £311.88
--- You save over £62 per year

Who Qualifies for VAT Exemption?

You may qualify if you are considered "chronically sick or disabled" by HMRC. This generally applies if your condition makes everyday tasks harder. Common qualifying conditions include:

  • Arthritis, Parkinson's, or COPD
  • Dementia or significant memory problems
  • Mobility issues affecting daily life
  • Long-term illness or terminal illness

Note: You do not qualify if you are elderly but otherwise fit, or if your condition is temporary (e.g., a broken leg).

How It Works (Step-by-Step)

At Holden Grange, we make the process simple. This is not a refund; the VAT is removed at the point of purchase.

  • Select your alarm: Choose the best device for your needs.
  • Complete the declaration: Fill in a simple form at checkout with the user's name and condition.
  • VAT removed instantly: The 20% saving is applied before you pay.

Talk to Hannah - Check If You Qualify

If you are unsure about eligibility or need help with the VAT declaration, speak directly to Hannah for clear, honest advice.

📞 01704 332840 ✉️ info@holdengrange.com
Book a Free Call with Hannah

Frequently Asked Questions

Do I need medical proof or a GP letter?

In most cases, no. You simply confirm eligibility through a self-declaration. However, we must keep a record of this for HMRC.

Can someone else buy the alarm for me?

Yes. A family member or carer can purchase on your behalf as long as the product is for your personal use and you meet the criteria.

Do I need to be on benefits?

No. Qualification is based on how your condition affects your daily life, not your financial status or benefit records.

Who decides whether a customer qualifies for VAT relief?

The customer or their representative completes the eligibility declaration using HMRC's rules. A supplier can explain the process but should not diagnose a condition or guarantee eligibility.


Final Thought: VAT exemption is one of the most overlooked savings in the UK for elderly care. If you qualify, you are legally entitled to 0% VAT, making life-saving safety more affordable. For help securing your discount, Holden Grange are the people to talk to.

About Holden Grange

Holden Grange

UK personal alarm provider

Holden Grange is a UK personal alarm provider based in Southport, TSA member and TEC QSF certified. To speak with our team, call 01704 332840 or book a free call with Hannah.

Back to News

Personal alarm finder

Find the right personal alarm for you or someone you love

Answer 3 quick questions and get a recommended protection plan. Start a 14-day trial online, or speak to our UK team first.

Tap the option that fits to begin

  • 14-day trial
  • 24/7 UK monitoring
  • 99.6% answered under 60s

Prefer to order by phone? Call 01704 332840.

1 of 3

What changed?

What made you look today?

Choose the closest reason. We will use this to shape the plan.

Want help instead? Book a 10-minute callback or call 01704 332840.